Novori Inc. (NOVO.OB) Launches New
Novori.com Homepage
Monday July 23, 9:15 am ET
BELLINGHAM, WA--(MARKET WIRE)--Jul
23, 2007 -- Novori Inc. (OTC BB:NOVO.OB
- News) -- a leading
online interactive retailer of fine diamond engagement rings and jewellery -- today announced the launch of the first phase
of its new retail website at www.novori.com.
Novori's new home page is the first
significant change to the Novori's website since it was launched in 2005. The
redesign effort was based on feedback from customers and extensive industry
research. The redesign process commenced over six months ago to ensure that www.novori.com's design and features offer the
best appeal and functionality to consumers.
Substantial improvements include:
updated styling, new Novori logo, a revised diamond search application and more
intuitive graphical product category list.
Novori is working on phase II of its
website redesign that includes new user friendly tools that will be unique to www.novori.com. The second phase will focus on
improved functionality offering consumers the most flexible and powerful ring
design options and improved ease of use and navigation.
These improved features are designed
to deliver the increasing inflow of consumers a more enjoyable and intuitive
shopping experience.
Harold Schaffrick, CEO, said,
"We want to ensure our website look and feel does not become outdated or
stale. The consumer online shopping experience is even more enjoyable and
user-friendly now that the new design elements have been employed."
Customer feedback has been very
positive so far, and the company expects the new website to accelerate sales
growth.
About Novori Inc.
Founded in 2004, Novori is a leading
online interactive retailer of diamond engagement rings and fine jewellery. Novori launched their website in 2005 and has
built a well respected brand by providing consumers with superior customer
service and a better way to buy diamond engagement rings. Novori prides itself
on the highest quality standards in the industry and provides consumers with
unique online tools to allow consumers to explore, build and purchase their own
custom made diamond rings in a way not previously offered by traditional
retailers. The Novori.com web site offers thousands of independently certified
diamonds, settings and fine jewellery at prices
significantly below traditional retail. Novori's shares are traded on the Over
the Counter market (OTCBB) under the symbol NOVO.
Forward-Looking Statements
Except for the historical
information contained herein, the matters discussed in this press release are
forward-looking statements. Such statements are indicated by words or phrases
such as "believe," "will," "breakthrough,"
"significant," "indicated," "feel,"
"foresee," "revolutionary," "should," "ideal,"
"extremely," and "excited." These statements are made under
"Safe Harbor" provisions of the Private Securities Litigation Reform
Act of 1995. Actual results may differ materially from those described in
forward-looking statements and are subject to risks and uncertainties. See
Novori's filings with the Securities and Exchange Commission, including,
without limitation, Novori's recent Form 10-KSB and Form 10-QSB, which identify
specific factors that may cause actual results or events to differ materially
from those described in the forward-looking statements.
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