Loose Diamonds Search

Diamond News >> Evolving Strategies in Handling Today’s Bridal Couples

Evolving Strategies in Handling Today’s Bridal Couples

engagement rings Recent trends suggest that the young couples are still going for commitments in relationships through presenting diamond engagement rings in spite of the economic ups and downs. But the sellers are forced to experiment new strategies to get hold of the bridal couples in the current scenario.

engagement rings

According to Kate Peterson, president of Performance Concepts, a retail consulting firm based in the Washington, D.C, the retailers should give proper attention to the type of the customer. Generally the bridal customers would be aged between 27 and 30 and are more sophisticated, better educated and at a higher income level. Strategies should be sought in a way so as to bring the customer back to the retailer for their bridal purchase after buying the engagement ring.

Coming to the marketing side, the trend shows a mixed reaction to new media as well as word-of-mouth publicity. Ellen Fruchtman of Fruchtman Marketing, a full-service marketing firm specializing in the jewelry industry based in Ohio, concludes that the customers tend to check internet and TV for getting information on retailers. While Richard Baker, chief executive officer (CEO) of Premium Knowledge Group (PKG), a market research company confirms that the publicity is gained through word-of-mouth.

Today’s bridal market is one of the most educated generations in history and due to this the online and store strategies should also be altered to create an appeal. Fruchtman points out that the environment in the store should be alive and the retailers should be informed about all the current trends and styles so that they would answer the customer’s queries perfectly. Most online retailer do this well and tend to offer better selection, price points and convenience to engagement ring shoppers. Peterson says that everything should create and appeal and the whole thing is a matter of clean and effective display.

14K White Gold Diamond Bridal Set (0.46ctw)ENGAGEMENT RINGSENGAGEMENT RINGS



diamonds Best diamond prices online
loose diamonds Free FedEx shipping to the USA
engagement rings No risk 30 day money back guarantee
diamond rings All engagement rings are made in the USA
wedding rings Registered with the Better Business Bureau
certified diamonds Huge selection of high quality diamonds
  More Reasons >>

Thank you we received the rings today and they are stunning. You have exceeded our expectations and I appreciate your wonderful service. Craig has already forwarded your website via email to two different friends who...
Cynthia

View More


Thank you so much for helping us pick out and design our engagement ring and wedding band. They're PERFECT. We love them and have gotten endless compliments. We're so pleased and we will always recommend...
Jay & Becky

View More


Thank you for taking me through this process. It was easier than I could have imagined. The ring looks spectacular; I know my girlfriend will love it. It was a pleasure doing...
Greg

View More


Thank you for your diligence. Much appreciated! Dealing with this company has been a treat. Charlene has been helping me out with all my queries, and she was extremely knowledgeable in all areas....
Gary

View More


Thank you for your help in selecting our engagement ring. You were very patient with all of our questions and we were pleasantly surprised at how beautiful the diamond was. We could not...
Justin

View More


Thank-you for adding the engraving to the order. I am most pleased with your aid, understanding and patience. I do not anticipate corresponding with you again, so therefore I will sign off with...
G

View More


I do buy a lot online, but I research and review countless hours. I wanted a jeweler with superior craftsmanship and experience, while also having a selection that was unlike anything I saw locally. I...
Anthony

View More


Absolutely beautiful. Again, thank you for all your help. I look forward to working with you in the future and letting all my friends know about your website....
Dan

View More


We wanted to thank you for the spectacular and stunning job on our wedding bands, as well as my engagement ring! The quality of the diamonds Novori offers are truly magnificent! The way that the...
Michael & Barbara

View More


I'd just like to tell you that my fiance purchased my engagement ring from you, and it is absolutely beautiful! He had wonderful things to say about his experience with your company. Thank...
Amanda

View More


Hi guys, it's me Bennie and I received my ring today and I must say that I couldn't be happier. It is absolutely gorgeous (can guys say that?). Thank you so much for your patience...
Bennie

View More


Ring arrived today. It looks amazing, Thank you for the hard work to get it together and shipped to me so quickly. Let's hope she says yes!...
Paul

View More


I proposed to my now fiance the other day and she honestly cannot take her eyes off of her ring. I leave for work, she is staring at it, I come home and she...
Zach

View More


I proposed to my fiance earlier this week and it went great! She loved the setting and stone from Novori. I was very happy with the value I got for my money....
Brent

View More


I recently purchased an engagement ring through your site. I just wanted to say thank you for providing such a wonderful product at such a great price. I searched numerous web sites and yours was...
Kendall

View More



Diamond Jewelry Member
Novori BBB


Diamond Rings Payment Options

Credit Card Processing

 
  |    Home  |   Contact Us  |   Payment Policy  |   Return Policy  |   Privacy Policy |   Engagement Rings News  |   Diamonds  |   SiteMap  |  
   
  © 2004-2024 Novori Jewelry Inc. All rights reserved.     Terms and Conditions