Novori Jewelry Inc. – a leading online interactive retailer of fine diamond engagement rings, certified loose diamonds and find diamond jewelry — is pleased to announce that it has provided a new online feature on its website to make engagement ring shopping even easier.  Shoppers can now select “Perfect and Completeâ€� rings within a price range that works for them and the website will show diamond rings – complete with the setting and center diamond included – all for one reasonable price. Several budget ranges are provided to choose from and all rings are still custom made under strict quality control with independent laboratory certified diamonds. 

The novori.com website has always made it easy and affordable to select a custom made engagement ring, but this new “Perfect and Complete� feature makes it even more so.  Selecting a diamond takes some diamond knowledge and can take some effort to check and compare different diamond cut, color or clarity ratings.  Our “Perfect and Complete� feature provides the ring setting of your choice along with 3 selections of certified diamonds which will be included in the price.  Visitors to the web site simply click on their budget range, select the ring setting of their choice and the perfect and complete diamond ring will be displayed.  To purchase the diamond ring is just a click away. For those who enjoy finding just the right diamond still have the ability to change the selected diamond to any one of Novori’s huge loose diamond selection.

“This is just another step to make our web site comfortable and easy to use for all our visitors.” said Harold Schaffrick, Chief Executive Officer of Novori.com. “You no longer need to be an expert in diamonds or spend hours comparing diamond characteristics, you can focus on purchasing a beautiful, high quality diamond ring without any worries.  We have done the research and provide a custom made setting made right here in the USA, along with a high quality, lab certified diamond within a selected budget range.  Of course we still provide the option of selecting a certified diamond from our offering of over 65,000 loose diamonds if you so desire. We want to offer our customer easy choices with their shopping experience at novori.com.  We want it to be easy and enjoyable to find and purchase your engagement ring on the internet and this feature allows for that to happen.”

About Novori Jewelry Inc.:  www.novori.com

 Founded in 2004, Novori is a leading online interactive retailer of diamond engagement rings, certified loose diamonds and fine jewelry. Launched in 2005, novori.com is a well respected brand and provides consumers with superior customer service and a better way to buy diamond jewelry. Novori prides itself on the highest quality standards in the industry and offers consumers unique online tools that allow them to explore, build and purchase their own custom made diamond rings in a way not previously offered by traditional retailers. Novori  specializes in diamond engagement rings and offers thousands of independently certified loose diamonds, ring settings and fine diamond jewelry at prices significantly below traditional retail stores.